Understanding how to market your business and thrive in the digital world can feel daunting. Sometimes you just want an extra set of hands, eyes, or ears when compiling your digital and social media strategy–I get that. Other times, you need an assist and expertise from start to finish--I've been there too.
My career in a PR agency, and now in-house, has given me the tools to help my clients improve their campaigns, and allowed me to consult on crisis cases, build and optimize dozens of social media accounts, help my clients rank better in search engine results, and in general better understand their audiences.
Whether it’s a lack of availability to hire a full-time internal staff member, a gap in experience, or wanting a fresh set of ideas, sometimes it’s necessary to look outside of your in-house skill set. That’s where I, or my network of digital specialists, come in. No one is good at everything, and I’ve worked hard to hone my skills in the digital arena, specifically in social media, search and crisis management. However, if you’re looking for a service or a skill set I don’t posses, I know a network of professionals who are up to task. I’m about mutually beneficial relationships, and happy to pass on those recommendations if I don’t fit the professional skills set you need.
I'm here to help you navigate the nuances of digital marketing and prepare to withstand a crisis before it hits your organization. It's as simple as that.
About Rachel Vandernick (That's Me!)
By day I'm a travel marketer. By night, I'm planning my next adventure, stomping around Philly, or working with a client. I earned my bachelor's degree in public relations from Messiah College and my master's degree from Georgetown University in public relations and corporate communications. (Hoya Saxa!) I've also earned certifications in SEO, PPC, social media, Google Analytics and Google AdWords, and inbound marketing.
About me as a person:
I'm proudly, and enthusiastically, Philadelphian and love all the city has to offer. I love eating blazing hot food, traveling, aerial yoga, and am borderline obsessed with behavioral economics as a hobby. I'm a mediocre runner and an even worse cook (ask any of my friends about my infamous "mixture").
I also run the site OOOIBlog with my partner that helps pilots and their partners navigate and adjust to airline life.
I have a lovely tuxedo cat who will inevitably come up in conversation. His name is Kelso. Say hello on Twitter @vandernickr!
WhERE I CAN HELP
Crisis communications planning
Digital crisis planning
Search Engine Optimization (SEO)
Social media advertising
Pay per click advertising (PPC)
Digital media analysis