I get a world where you don’t want to participate on social media. It’s exhausting, a time suck, and quickly becomes a black hole where your attention and worth can disappear. But it’s also a place to get to know a world and causes bigger than yourself, to form real relationships, and share what ~ what brings you joy ~.
Which is why Lush’s sudden rage quit of social media like a pouty influencer “who just can’t even” is puzzling big brand behavior. Let me catch you up.
Philly’s frightening mascot has been taking over Twitter, and no, I’m not talking about the beloved Phanatic. Surely at this point, you’ve seen “Gritty”, the new mascot for the hometown NHL team the Philadelphia Flyers. And boy is he a sight.
LBrands, [the artist formerly known as] Limited Brands, also Victoria's Secret's parent company, is down 47% in stock value in 2018. Not a small issue for the once dominant category leader. They have a massive problem, and they can't seem to identify it. Let’s dig into it.
I've been sitting on this post for a while. And there is no clean intro to this, because no matter how you try to be neutral in addressing a non-neutral issue, there will be offense. But SEO has a gender, identity, racial, all kinds of disparity, issue. And it's not exactly a secret. So what do we do about it?
“Not another product post. Please, for the love.”
This is what goes through my head when I’m scrolling through Instagram lately. Now don’t get me wrong, I love the ads. The ads are interesting, highly-targeted, and show me things I might actually be interested in (thank you, marketers). I might be one of the few people who is obsessed with ads, but hey, no apologies. What has been grating on me are influencer posts promoting every product under the sun.
I get a world where you don’t want to participate on social media. It’s exhausting, a time suck, and quickly becomes a black hole where your attention and worth can disappear. But it’s also a place to get to know a world and causes bigger than yourself, to form real relationships, and share what ~ what brings you joy ~.
Which is why Lush’s sudden rage quit of social media like a pouty influencer “who just can’t even” is puzzling big brand behavior. Let me catch you up.
I've been sitting on this post for a while. And there is no clean intro to this, because no matter how you try to be neutral in addressing a non-neutral issue, there will be offense. But SEO has a gender, identity, racial, all kinds of disparity, issue. And it's not exactly a secret. So what do we do about it?
“Not another product post. Please, for the love.”
This is what goes through my head when I’m scrolling through Instagram lately. Now don’t get me wrong, I love the ads. The ads are interesting, highly-targeted, and show me things I might actually be interested in (thank you, marketers). I might be one of the few people who is obsessed with ads, but hey, no apologies. What has been grating on me are influencer posts promoting every product under the sun.
