Lush's Algorithm Miss

Lush's Algorithm Miss

I get a world where you don’t want to participate on social media. It’s exhausting, a time suck, and quickly becomes a black hole where your attention and worth can disappear. But it’s also a place to get to know a world and causes bigger than yourself, to form real relationships, and share what ~ what brings you joy ~.

Which is why Lush’s sudden rage quit of social media like a pouty influencer “who just can’t even” is puzzling big brand behavior. Let me catch you up.

Are Influencers Ruining Instagram?

Are Influencers Ruining Instagram?

“Not another product post. Please, for the love.”

This is what goes through my head when I’m scrolling through Instagram lately. Now don’t get me wrong, I love the ads. The ads are interesting, highly-targeted, and show me things I might actually be interested in (thank you, marketers). I might be one of the few people who is obsessed with ads, but hey, no apologies. What has been grating on me are influencer posts promoting every product under the sun.